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Leads &
Opportunities

A self-service onboarding where clients build their legal case file step by step. I designed six of its flows, in desktop and mobile, for older users who aren’t comfortable with tech.

Leads & Opportunities welcome screen: two ways to start, chat or guided form.

A long legal process feels scary when you’re not comfortable with tech.

The real challenge

  • The audience: older adults who don’t use much technology.
  • A long legal process that intimidates people. The anxiety is part of the problem.
  • Ease and accessibility had to guide every decision.

The context

When a client hires the legal service, a long process starts: upload documents, answer questions and complete steps until the case file is ready to submit. The app guides that on its own.

Version 1 was already live. Research showed where real users got stuck, and the brief was to design v2 around those findings.

What I did

  • Home and welcome, the entry point
  • The chatbot
  • Payment details and payment management
  • Appointment scheduling
  • Adding family members to the case
  • Service selection, comparing two options

What the team did

  • The team had already run research on v1 with real users
  • The other designer covered the rest of the flow, with the same visual language

What the audience needed, turned into rules.

Low tech literacy

Let them pick the format: chat with an assistant or a guided form.

Anxiety

Confirm every step: details received, payment done, appointment booked.

Hard legal concepts

Explain them in plain words, right next to the question.

Small targets, long texts

Large buttons, short steps and plain language, with the formal “usted”.

Five decisions that keep people from getting lost.

A · Welcome

Two paths, help always within reach

Problem
For someone who isn’t comfortable with tech, the first screen is the first barrier.
Decision
They choose how to start: chat with an assistant or fill out a guided form. A “We’ve got your details” badge shows up early, and terms are accepted inside the chat with two buttons.
Why
Picking the format that feels natural removes that first barrier, and the early confirmation eases anxiety before we ask for anything.
  1. “We’ve got your details”: they know early that they’re on track
  2. Chat with the assistant
  3. Or a guided form, whichever feels natural

B · Questionnaire

Help right next to the question

Problem
Some questions use legal concepts that are hard to understand.
Decision
A plain-language explanation appears right next to the question. “Next” stays disabled until they answer.
Why
They don’t have to leave to look things up, and they can’t skip a step by accident.
  1. Plain-language explanation next to the question
  2. “Next” stays disabled until they answer
  3. Terms accepted inside the chat, with two buttons

C · Service selection

Clear options and prices up front

Problem
Clients had to pick between two service options with a different scope and price.
Decision
Both options sit side by side, each with a clear price and its benefits in short phrases with icons. On mobile, a line says “Swipe to explore the options”.
Why
They decide with the full picture. On mobile we tell them the carousel is there instead of hoping they find it.
  1. The price comes first
  2. The second option, right next to it
  3. Benefits in short phrases with icons

D · Payment

One total, few fields, a clear confirmation

Problem
For these users, the doubt of “did the payment go through?” is real.
Decision
The total shows before any field and the form is short. They can pay now or save the card, pay by cash or check, or choose “I’m not ready”. Success shows in a clear green state.
Why
There’s always a way forward, and the green state removes the doubt.
  1. The total first, a short form and several ways to pay
  2. The payment confirmed in an unmistakable green state

E · Scheduling

Recognition, not memory

Problem
After booking, people need to remember when and where their appointment is.
Decision
Time slots are large buttons grouped by day. The confirmation answers When? and Where? in separate cards.
Why
They recognize their appointment at a glance instead of having to remember it.
  1. Large time slots, grouped by day
  2. The confirmation answers When? and Where?

Across the flow

Help is always in front of the form

The left half of the screen plays a short video that guides each step, and they can replay it.

Steps with several people, like adding family members, use a two-step stepper with one card per person and few fields.

Adding family members: a two-step stepper with one card per person.

What changed

Starting the process

2 ways

to begin: chat with an assistant or a guided form, whichever feels more natural.

Payment

4 options

Pay now, save the card, cash or check, or “I’m not ready”.

Confirmation

Every step

Details received, payment done, appointment booked.

What I’d measure next

How many people finish the onboarding and where they drop off, especially at payment, where the anxiety is highest.

  • Designing for older adults means letting them choose the format and explaining things in context. Hiding the complexity doesn’t help.
  • For people with tech anxiety, a clear confirmation at every step mattered more than the visuals.

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